TikTok is introducing a new feature that permits them to cut down on the quantity of AI-created content appearing in their streams. This initiative comes as the platform revealed that it currently hosts over 1 bn AI videos.
Testing and Rollout
The new functionality is in a pilot phase over the coming weeks before a global release. This advancement coincides with a rise in AI content, fueled by new video-generation tools.
AI Content on Other Platforms
It has been noted that nearly one in 10 of the fastest-growing channels on a competing service primarily display content made by AI. A large amount of this output is considered mass-produced AI material, a phrase for poor-quality, bulk-generated content that is frequently absurd or bizarre.
Our research shows that numerous viewers like content produced via AI tools, ranging from digital art to science explainers, and we aim to offer the community the option to adjust the amount of that, according to their own choices,” commented a platform representative.
AI on the Platform
The service disclosed that there are presently over a billion videos on its network identified as AI-generated. Overall, over 100 mn pieces of content are submitted to the platform each day, making AI-generated material a limited percentage of its overall inventory.
Customizing Your Feed
Members will be able to decrease or raise the amount of artificial media they see by opening the content preference feature in the application and selecting the AI content topic. Further subjects that can already be controlled under the setting cover news, clothing, aesthetics, and movement.
Platform Guidelines
The platform’s policies mandate content makers to label lifelike AI-generated content, and it bans harmful AI impersonations of public figures or crisis events. Any realistic AI-generated clip that is without a tag can be removed under its user guidelines.
In addition, the app will now add an “AI-made” watermark to content made using its own AI tools, or detected by an collaborative effort for identifying content made by AI. This action is designed to stop users from seeking to bypass the disclosure requirement.
AI Literacy Programs
TikTok is additionally launching a two million dollar educational fund for specialists and groups to create informative material about using AI responsibly. This initiative will support non-profit groups dedicated to teaching computer science.
Content Safety Approach
The platform has supported its content review process, following debate over proposals to lay off hundreds of content moderators in the UK. It is planning to cut hundreds of positions in its content moderation division in London, with worker representatives and internet security professionals expressing worry that humans are being replaced by machine-led review.
A trust and safety lead explained that people-led review would remain essential, but AI can safeguard staff by eliminating the most distressing content prior to it is viewed by staff. The company reported a 76% decrease in explicit and harmful content reviewed by content reviewers over the previous year due to reliance on its AI tools.
“We think that it’s essential to integrate people and machines to ensure user safety,” she said. “We’ll have staff as integral to the approach, but we further consider it’s extremely critical to limit contact with unsafe media as quickly as possible, which is where a lot of the machine support is proving valuable work at speed.”
