Should A Aspiring Influencer Pal Stop Using Me for Content?

One Side: One Friend's Perspective

At times I'm recorded while I’m eating. I’ll see myself on her Instagram – it’s like a sudden shock.

My best friend of 10 years, she, labels herself the “content queen”. It’s fun for a short while, but it strains our friendship.

She is an extrovert, there's a constant urge the need to record everything constantly. During meals out, her motto is, “The phone eats first,” and snaps pictures with the flash on, which induces embarrassment. I don’t like it when strangers see her posing or filming – I experience secondhand embarrassment. Another annoyance is because the food gets cold.

She isn’t exactly an online personality yet, but Marielle is trying to be. She makes video blogs about city life, her daily routine, and her work as a stylist. Her content is good, I’ll give her that, but I prefer not to be dragged into it. On occasion she films me while I’m eating, or simply tagging along. I’ll see myself on her feed later, and it pops up like a jumpscare: I might be bare-faced, making a strange expression or be captured mid-bite. It feels invasive.

She also expects me to film her at inopportune moments. Often I'm in conversation to another person, or we’ll just be hanging out in the street. I feel like our bond has transformed into me being her unpaid videographer. She could easily employ someone if she wanted professional shots. When I brought up my discomfort about this arrangement, she dismissed it. She’s taken me to a couple of industry functions, which were appreciated, but that doesn't compensate for all the time and effort I invest helping her create material.

I appreciate that Marielle has helped me with my career in design, but I resist our friendship to become merely a tally of favours. I don't believe she’s fake or dishonest, but at times I feel that if recording starts, we will start performing in a way that makes us look good for her vlog.

Her directive is, “Alright, smile for the camera!” and record me laughing with someone. It feels forced. It's crucial her to recognize that our 10-year friendship still has boundaries. I enjoy being with her, but I also want to experience it without being filmed, altered, or shared for an viewers. I am not a prop for her Instagram.

The Other Side: Marielle

I hope my friend to see that the content we produce together can get us an opportunity.

I love creating videos. It’s not just a hobby; it's integral to who I am. Producing content and documenting experiences online allows me to show my personality and connect with people in new ways.

I don’t see myself as a full influencer yet, but it’s smart to generate income from your interests. I look up to people on social platforms who execute that style of casual, DIY content creation.

Content creation is my interpretation of engaging with life: noticing the details, posting them with an viewership that values the craft behind it. I never intend to make my friend uncomfortable. Bringing her to industry events was my way of offering access, providing her a opportunity to experience exclusive moments that could help her career in design too. That isn't leverage, it's simply being realistic.

I would take her to such functions even if she refused to assist me, but I want her to see the benefits the work we create together can achieve: a foot in the door. I know not everyone likes being on camera, but sometimes unplanned moments is what makes content authentic. Appearing on video occasionally is an inherent aspect of being my friend. I'd remove anything she requested, but she hasn't made such a request yet.

I don't demand anyone to be my private videographer, but companions help each other in small ways. I thought recording a short video now and then would be fun for Beth. Creativity thrives in partnership, and having Beth around makes endeavors lively and enjoyable. I never force her to participate in anything, and I’d never intentionally embarrass her. But creating content jointly sometimes is part of how I document our time together.

I value Beth’s friendship profoundly and want to avoid making videos to come between us. I am ready to compromise: like requesting permission before recording, and avoiding shots that might make her self-conscious.

This isn’t about power, it's regarding expressing my perspective while still considering hers. Obviously content creation is not a replacement for real connection: it's merely part of how I live my life and I want her to be included in a way that’s enjoyable for both of us.

Outside Perspectives: Public Sentiment

Should Marielle stop filming herself and her friend when they are socializing?

There’s nothing more excruciating than having a companion film you. I understand that it's her passion, but I wouldn't ask friends come to my work. Perhaps she can find influencer friends to collaborate with. With the uncertain future of technology, personal relationships are the only thing we have – cherish them!
A respondent, 25

If you’re doing something as a career, you can’t ask your friends for help every time, even if they have helped previously. If Marielle loves creating, that doesn’t mean all those around her is content. She must to honor her friend's privacy.
Ankit, 26

Marielle might love producing videos and showing off her life publicly, but it’s not for everybody. It was kind she has assisted Beth’s career, but she must to hear what Beth wants.
Emma, 27

It seems like you care about each other, so hold on to that and ensure it’s the focus in your friendship. Foster some authentic memories, where genuine feelings are preserved, not digital scrapbooks. In fact, celebrities who seem to share their worlds actually have more privacy than it appears.
Sarah, 53

Marielle appears to be neither present nor authentic when she’s with Beth – she's on the job. Each appears confused as to where the line is. The answer is not found in trying to alter one another, but in each establishing clear boundaries around what is comfortable to them and determining if there is an mutually agreeable compromise.
A final view, 71

Your Turn to Be the Judge

Consider this question: is Marielle over-exposing their bond?

Lisa Bailey
Lisa Bailey

A software engineer and tech writer with over a decade of experience in cloud computing and AI, passionate about demystifying complex technologies for developers.